Sunday, December 16, 2012

SEO PROMOTION

 
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Monday, May 30, 2011

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Thursday, April 8, 2010

SEO MixTour by Web CEO: Cross-Posting to Social Media

MixTour newsletter

Today's article

Issue 29, April, 8 2010

Cross-Posting to Social Media

seo cartoon - room for social media

This issue continues a series of newsletters devoted to social media. Social media have been expanding exponentially on the Web for the last few years, and their popularity is an obvious reason to include them in your web promotion campaigns.

We've already written about how to choose the best social channel for your promotion campaigns, and this time we'll give a few tips on cross-posting to social media.

Social media marketers consider cross-posting a great time- and effort-saving practice, but on the other hand, cross-posts, if not done properly, will come across as an annoying spam technique. If you realize your aim, cross-posting can be taken advantage of without undesirable consequences.

The first and more impersonal form of cross-posting is used for link popularity building. Specifically, you post the same article to many sources (mainly blogs) with links to your 'main' website, thus obtaining links for Google PageRank escalation. However, the SEO effect from this can be so insufficient that it is simply not worth your effort. Links from non-authoritative sites (as your clone pages with cross-posted content) are useless, because:

  • Their value is doubtful because new pages are not linked from important external pages and have zero or very little PageRank;

  • You can't expect good traffic because the third-party blogs include your full-text article and there is no need for the readers to visit your website;

  • A huge amount of page duplicates may prevent your website from emerging in SERPs – search engines filter clones out, and authoritative blogs may be trusted more and thus ranked higher than your site.

Some experts recommend that in order to keep the content unique, you should post your articles to blogs with a 2 or 3-day delay after it had been posted at your primary website. Besides, the articles should include a link to your site, and your site version of the article should have a paragraph or two more.

Obviously, this technique is purely SEO-oriented, and you will hardly get new readers this way. So, what's the point to cross-posting?

There is another way to cross-post your content that is traffic or visitor-oriented. To attract readers to your articles, create a visitor-friendly blog (for example, on the Wordpress platform), and fill it with unique and helpful content. Create accounts in popular social networks and communities, whose members may be interested in your experience and conclusions. BUT, you should not publish your full-text articles in such media, since the aim is to promote your blog and forward traffic there. Write short announcements instead, and link them to your blog. This way people will come to your website, read the articles, and leave comments.

Popular blog host platforms often allow you to create communities on the basis of mutual interests, so your blog topic can have a perfectly targeted audience. Posting announcements to communities and actively taking part in discussions will be rewarded with good traffic.

As for the technical part, there is no best way to post. Social media have specific integration options, which make webmasters and marketers work to find the shortest ways to submit an article to the largest number of their social accounts. Here are a few pages describing the most rational ways to cross-post.

Plurking & Tweeting with Ping.FM

How to Cross Post to Large Number of Social Websites?

How to Cross-Post WordPress to a Facebook Fan Page

HOW TO: Integrate Google Buzz Into Your WordPress Blog

A final tip: if you start cross-posting content in your status posts or blog posts on a few social media sites, be careful to leave nothing to chance, otherwise nasty things may happen (this is a real story by a cross-poster). Feel responsibility to your readers and don't waste their time (such as by repeating the same cross-post over and over again), because they are not only reading and commenting on your posts, they participate in shaping your reputation.

Cross-posting will help you promote your business only if you take time to do it properly.

Web CEO Metrics

Here we are sharing the generalized numbers from our HitLens Web Analytics service. It covers 300,000+ websites from all over the world.

In March 2010 Google referred 81% of all visitors compared to the year 2009 when this number was 78%. Yahoo's numbers constantly decrease, and Bing's audience became wider.

Global Search Engines(%)

search engines share for march 2010 vs march 2009

You can see how visitors are being referred to websites.

While search engines are still the main visitor referrer, the share of bookmarking dropped down from 23% to 20%. Link exchange level remains without changes, and the number of search marketers who use paid advertising increases step by step.

Visitor Referrers (%)

visitors referrers for march 2010
semrush

Opinions Matter...

...The reason why I can't avoid cross posting is that I know people who follows twitter+friendfeed+facebook, but also people who is only on facebook, or twitter, and I'd like all of them to be able to read what I'm talking about...

Ivana Di Carlo,
Commenting
Robert Scoble FriendFeed



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Tuesday, March 30, 2010

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Thursday, March 25, 2010

SEO MixTour by Web CEO: Selection of the best social media channel

MixTour newsletter

Today's article

Issue 28, March, 25 2010

Selection of the best social media channel:
A pipe dream or a feasible task?

seo cartoon

To answer the above question, one needs to understand a few basic ideas.

There are only two ways of getting Web traffic – either you let your visitors find you which is rather a passive method, or you actively search for places where your targeted visitors may hang around and personally engage them into communication. While the first type is illustrative of SEO and the traditional paid advertising approach, the second is more the Web 2.0 style, and may include blogging, blog commenting, participation in forum discussions, posting and voting for articles, social bookmarking, and so on.

Imagine what effect your efforts in social media marketing could bring. For example, communicating your company news to your existing and prospect customers for your brand exposure and following their feedback is one task, while receiving quality backlinks and traffic to your site are the second and the third tasks.

Next, if you look for inexpensive traffic from social media as your primary goal [its quality can hardly be compared to search engines' paid and organic search traffic], you should understand that your message should have a great viral potential and your landing page should justify visitors' attention. Otherwise, in spite of a possible visitor deluge, you will be back to square one.

There are different and often quite opposite opinions on the value of traffic from social media. There are Web experts who consider it to be garbage, but far more people tell about the importance of social media for creating brand awareness, getting customer feedback and attracting traffic. So the logical conclusion is not all products and services can be efficiently promoted on social media sites.

Let's see what effects you can expect from the leading social media entities.

According to Compete's most recent data (February 2010, also mentioned further), Facebook is the largest social media site with over 127 million unique monthly visitors. Both corporations and one-man-bands can use Facebook for creating their company and product brand awareness quite effectively, but you cannot expect much traffic and link popularity increase in connection with your Facebook activity.

YouTube comes second having more than 90 million unique visitors. YouTube is a good playground for your branding efforts, whether you are a small business company or corporation. A well-crafted creative video will become a valuable brick in your link popularity building. But since video files are hosted by YouTube itself, you can attract solid targeted traffic to your site only if your video includes a smart call to action requiring a visit to your site.

Twitter enjoys 20+ million unique visitors. Being a blog in nature, it is best for communicating company news if you are a large corporation, and for establishing your brand reputation if you are a small business, especially if you do consulting work. Don't expect much traffic from Twitter as a reply to your marketing attempts, and shortened URLs in tweets are useless as SEO links.

Digg's potential with more than 37 million unique visitors is a great place to release provocative information, but not for general marketing efforts. This is why so many marketing gurus have abandoned this battlefield. But if you can provide information in the format appreciated by Digg enthusiasts, you can receive rich traffic from this resource and a valuable link.

27 million unique users of Flickr have made it a great social medium but only if you have some photo and image materials to promote your brand among Flickr visitors. So if you are a web design company or your business can be represented by artwork, you may find Flickr a decent place to have a presence in.

The LinkedIn business network (14+ million unique users) is good for both individual experts and larger companies to establish and support their brands. Personal and company profiles appear high in search results for a name request and your company news can be released for members of the various "groups".

The audience of StumbleUpon (4+ million unique users to their website) is not limited to just those who have visited their website. Most 'stumblers'' activity is performed when a visitor to an interesting webpage clicks "I Like It" via the StumbleUpon toolbar in their browser. StumbleUpon is a very good traffic referrer if you publish and bookmark helpful, interesting content. Be sure to submit your own material by clicking on your own toolbar.

When considering if your business will benefit from your promotional activities in social media, you should focus on how the nature of a channel itself (news/article/video/image sharing, personal or business social network) fits your business, and what effects (brand recognition, good SEO links, targeted or just rich traffic) you can expect from your efforts.

SEO Companies' Visibility Rate

Are SEO companies as good as they claim to be on their sites? Will they return the efficiency they promise? Are their skills qualified? The only way to find it out is to check how they optimize and promote their own sites.

Here we share Top 10 SEO Companies according to their search visibility rate for February 2010.

Click here to see the complete rate.

seo companies visibility rate

Web CEO analysts use objective evidence to rate SEO firms according to their search engine visibility. SEO companies' visibility rate is calculated using a special formula that considers the positions of SEO companies' sites in search engines results pages for the keywords their potential clients use, popularity of these keywords and number of competitors.

Learn more about the formula.

Here you can see how Top 10 SEO companies' visibility rate has changed from December 2009 till February 2010.

Top 10 SEO Companies Trends

top 10 seo companies trends

To download a printable PDF of this issue, click here.

You may link to this article with the following code:

<a href="http://newsletter.webceo.com/issue-28/" target="_blanc">Selection of the best social media channel</a>


What's SEO MixTour

SEO MixTour is a gripping journey to the world of SEO knowledge compiled for you by Web CEO .


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